Technical Business Analyst · Systems, data & delivery

Tom White

Auckland · New Zealand · tomjwhite@outlook.com

I turn ambiguous operational problems into dependable technical outcomes.

At Auckland Transport, I work across public transport data, scheduling platforms, vendor delivery, testing, and release change. I am trusted to understand how changes move through connected systems, surface risk early, and coordinate the work needed to publish accurate customer information.

Alongside that role, I build practical products and automation that solve problems I understand first-hand. My next step is formal ownership across a platform, integration, solution, or technical implementation outcome - building on work I already do without overstating the title I hold today.


What I am already trusted to own

Evidence at a glance

01

Production-facing change

Own and coordinate the end-to-end change process for monthly timetable and network releases, from small metadata corrections to changes affecting large parts of Auckland's public transport network.

02

Systems and data judgement

Work as a subject matter expert across GTFS schedule data and the IVU scheduling platform, validating changes and considering downstream use in AT Mobile, Google Maps, operational tools, and the enterprise data warehouse.

03

Builder behaviour

Identify repeatable operational problems, shape practical solutions, and build working tools - including automated GTFS preparation workflows and Reconcile, a deployed feed-comparison product.


From analysis into ownership

Experience

Business Analyst, Public Transport Data & Customer Information

Auckland Transport
May 2022 - Present

A technical and operational role centred on getting complex schedule data and network change safely through connected platforms and into the customer-facing information people rely on.

  • Release ownership: own and coordinate the end-to-end change process for monthly timetable and network releases through Azure DevOps, aligning requirements, dependencies, testing, vendor activity, and release evidence.
  • Downstream correctness: assess and validate GTFS schedule changes with SQL, Excel, and Python, considering their effect across AT Mobile, Google Maps, operational tools, and the enterprise data warehouse.
  • Technical translation: act as the primary liaison with IVU Traffic Technologies for configuration, upgrades, issue resolution, and service performance, turning operational needs and observed behaviour into actionable technical work.
  • Procurement and assessment: contribute to RFI and RFP processes for product procurement and vendor assessment, helping define requirements, evaluate responses, and document findings for decision-makers.
  • Risk and quality: clarify expected system behaviour, develop test cases, coordinate UAT, and resolve data or software-dependent issues before they become customer-facing problems.
  • Workflow redesign: built AI-assisted Python and SQL workflows that load GTFS data into SQL and generate tester-ready outputs, then extended them to ingest feeds directly from web links.
  • Future capability: conduct service reviews and process mapping, support business cases, evaluate capability options, and contribute SME judgement to initiatives including National Ticketing, City Rail Link, and Community Connect / OpenLoop.
  • Integration exposure: work with external developers on data-publishing services and integrations, bringing schedule-data context to solution and delivery decisions.

Analyst

Retail Performance
September 2016 - November 2021
  • Converted mystery-shopping and market-research data into client-ready findings, recommendations, executive summaries, and visual reporting for non-technical audiences.
  • Designed and maintained web-based forms and data-collection structures to improve consistency, reporting quality, and downstream analysis.
  • Worked directly with remote clients to clarify problems, explain evidence, and turn analysis into practical action.

Web Administrator

Digital Works
January 2016 - September 2016

Produced customer-focused, SEO-aware content and supported web administration, analytics, and content maintenance for client sites.


Selected work

Case studies

These projects show how I frame problems, make technical and product decisions, and stay accountable for whether the result works.

Independent product · GTFS · Data quality · 2026

Reconcile GTFS Comparator

Open Reconcile

A browser-based workbench that helps reviewers distinguish meaningful timetable and network changes from the identifier and feed-window churn that makes raw file comparison misleading.

Problem

Two valid GTFS releases can look radically different even when the service passengers experience has barely changed. A naïve file diff creates noise rather than useful review evidence.

Why it mattered

Reviewers need to focus limited attention on real changes and understand why the tool believes two entities match before accepting a result.

My role

Identified the problem, defined the product, modelled the GTFS domain, made the product and technical trade-offs, and independently built, debugged, iterated, and deployed the working application using AI-assisted development.

Key decisions

  • Compare service active on a selected date, not just rows in two files.
  • Use indexed, confidence-scored matching across routes, stops, trip patterns, scheduled trips, and shapes.
  • Show match evidence and before-and-after detail so conclusions remain inspectable.

Solution boundary and data flow

Meaningful comparison without uploading operational data

Parsing, matching, and classification stay inside the browser. A Web Worker separates the comparison engine from the interface, while searchable views and portable exports turn engine decisions into review evidence.

Trade-offs

Keeping data local improves privacy and removes a backend dependency. The trade-off is no server-side history; results must therefore be clear, self-contained, and exportable.

Validation and outcome

Large-feed processing, paginated results, match confidence, evidence views, and exports were designed as quality controls around the core comparison. The outcome is a deployed, coherent tool that turns a domain-specific review problem into an inspectable workflow.

What this demonstrates: product definition, systems thinking, domain modelling, explicit trade-offs, edge-case reasoning, and ownership through to a working outcome - not just the ability to write application code.

Client website · Product delivery · Accessibility

Blake Twigden Artist Website

Visit website

A responsive digital gallery and web edition of an illustrated memoir, designed and shipped for New Zealand artist Blake Twigden.

Problem and role

Bring artwork, biography, current notices, Whitford Bird Garden history, and private enquiries into one coherent experience without letting the interface compete with the work. I shaped the site, content structure, interactions, and delivery end to end.

Key decisions

Used reusable content structures and an artwork-led visual hierarchy; designed keyboard-accessible gallery interactions and reduced-motion support; separated the secure enquiry workflow from browser code.

Quality and constraints

Balanced high-resolution visual material with responsive image delivery, page performance, SEO foundations, accessible full-screen viewing, and light/dark themes.

Outcome

Shipped the official six-page site, including structured metadata, canonical URLs, sitemap and robots directives, Cloudflare Turnstile, and a secure contact workflow.

What this demonstrates: independent product delivery, translating a loosely defined need into a usable system, and taking responsibility for content, interaction, accessibility, security, and release quality together.

Earlier evidence

Analysis, data design, and communication

Netflix usage analysis

Explored a shared account's 2016-2020 usage in Python, then turned the findings into a written Power BI report and interactive visualisations.

Download report · View notebook export

Retail Performance reporting

Designed client-facing reporting and data-collection structures that turned operational observations into consistent evidence and concise recommendations.

Executive summary · Store report

Copilot-based ITIL study agent

Built a source-grounded assistant from ITIL training material, notes, and sample exams to generate practice questions, assess answers, and point back to supporting material.

A bounded example of using generative AI to improve a real workflow while preserving human review and source traceability.

Open the interactive Power BI example

Practical capability

Capabilities

Solution & systems

  • Systems analysis and system behaviour
  • Data flows, dependencies, and downstream impacts
  • Technical requirements and solution options
  • Workflow redesign and integration support
  • Data quality, reliability, and delivery risk

Product & delivery

  • Problem framing and discovery
  • Prioritisation and acceptance criteria
  • Test cases, UAT, and release validation
  • Change control and end-to-end coordination
  • Product thinking and independent delivery

Technical

  • SQL, Python, Excel, and Power BI
  • GTFS and IVU.plan
  • Azure DevOps and Visio
  • TypeScript and React (project experience)
  • Microsoft 365 Copilot, ChatGPT, Claude, Gemini, and Codex
  • AI-assisted development and grounded assistants

Business & implementation

  • Cross-functional facilitation
  • Vendor liaison and issue resolution
  • RFI/RFP support, product procurement, and vendor assessment
  • Operational analysis and service review
  • Business cases and capability evaluation
  • Client-facing analysis and communication

Foundation and development

Education

Bachelor of Computer and Information Sciences

Auckland University of Technology · 2015

Double Major - Software Development and IT Service Science

Professional development

ITIL Foundation - PeopleCert, 2026
Project Management Essentials (PMBOK) - Lumify, 2024
Data Analyst in Python / SQL - Dataquest, 2020

Ongoing self-directed development in AI, LLM workflows, automation, and modern digital delivery.